Mass Communication in the XXI Century: Relevant Topics for a Research Paper

The mass media in the XXI century is a modern and vibrant study subject. Students can find plenty of relevant data, determine unexpected tendencies and raise urgent issues. When a professor asks students to choose a research paper topic related to modern mass communication, they can focus their study in several areas:

  • Advertisements
  • It is impossible to imagine mass communication industry without advertising. Companies and individuals create unexpended strategies, master useful techniques and promote different cultures. Everything mentioned above can become your research topic. For example, how people sell products and services without words? Does it really matter what celebrity is a face of your company? If you are interested in global advertising, it is interesting to study cultural differences and their impact on advertising strategies that companies use in various countries.

  • Telecast
  • Telecast refers to a television broadcast. Technologies are developing rapidly, but in some countries, people still do not have access to high-resolution cable television. The role of women on TV is also very different and discrimination often takes place, for instance in Arabic countries. However, one can find remarkable anchorwomen who are more popular than their male colleagues.

  • Radio
  • Today radio loses its popularity in developed counties, because of the expansion of the Internet, but it is an essential source of news for millions of people all around the globe. Research topics may include a radio content quality decline problem, popular radio talk shows, advertising features, etc.

  • Magazines
  • Everyone knows about the Time Magazine, the Smithsonian, the Martha Stewart Living, and the Cosmopolitan. These publications are well known worldwide and demonstrate unique approaches of their editors and authors. They are personalities who make a difference and their stories are interesting to study.

  • Newspapers
  • It is surprising that some newspapers have been influential for decades. Businesspersons and politicians from different continents start their day with the New York Times or the Wall Street Journal. The history of the most popular newspapers is exciting with remarkable ups and downs and many lessons to learn.

  • Internet
  • The importance of the Internet in a modern world is hard to overestimate. The ideas can spread in seconds and online mass media companies often are the first to come up with the newest information. Many magazines, newspapers and TV channels provide content online. How does it work out for the major players? What do customers think about the changes of the format? There are even more questions to ask and many great answers to get.

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